Organic SEO refers to the process of improving your ranking on unpaid search engine results pages (SERP). This is typically done through various on-page and off-page strategies. 

Businesses of all sizes in any industry should include organic SEO in their overall business strategies. With the right tactics, organic SEO will help you rank higher on organic search results. As 75% of searchers don’t click past the first page of results, winning a spot on the first results page will undoubtedly increase your brand awareness. That means you’re putting your business in the best position to gain more qualified leads.

Organic SEO Best Practices

Succeeding with organic SEO requires different tactics than local SEO. Here are a few tried and true strategies to consider implementing into your business strategy. 

• Keyword research — Conduct research with the proper tools to find the words people commonly use when searching for products and services in your industry. Try to select words that have both a high search volume and attainable keyword difficulty.
  
• Creating content based on those keywords — Whenever it feels natural, use those keywords within various content on your website. This should give you a chance to rank higher on Google and other search engines.
  
• Internal linking within your site to keep your audience engaged — You want to keep customers on your website. Wherever it’s possible, make sure you’re interlinking across all pages. Be sure to use strong keywords to hyperlink to top-performing pages.
  
• Improve page speed and performance — Believe it or not, Google considers page load speed to be an SEO signal. Page speed has been a Google ranking factor as far back as 2010. Work with your web development team to confirm your page load speed is up to standards.